Who buys.
You have a target title that worked somewhere else. Here it may sit in a different department, hold a different budget, and report to someone you have never had to convince before.
We help companies grow revenue.
Reven builds and runs the revenue function across research, outreach and content for B2B companies entering new markets, launching new products, or trying to scale growth in an existing one.
Pipeline is a research problem before it is a revenue problem.
New segment, new product, new region, or a target list that stopped replying. Same situation every time. There is a number to hit and no proven way to hit it yet.
Four things nobody knows on day one.
What they call the problem.
Your words for it may not be their words for it. If they don’t use the language, they don’t recognize the problem in your email, however good the email is.
You are always replacing something.
Even when there is no competitor in the deal, there is a current way of doing it. Sometimes it is a tool, often it is a spreadsheet and a person. Your pitch has to beat that, not an empty desk.
What a meeting really costs.
Until you know the work behind one real conversation, nobody can tell you whether the number is ambitious or impossible. That comes first, before anyone scales anything.
If you don’t know these four things, scaling outreach only scales the guess.
So we start by building the read.
Reven runs the revenue function as a continuous loop: research, outreach, content, response, adjustment.
Everything we learn stays in the system, so the work compounds instead of resetting every time someone new picks it up.
The list gets narrowerwe stop paying for the accounts that never respond
The message gets testednot once, continuously, against real replies
The cost per meeting dropsand you can finally forecast off it
What Reven takes over.
You bring the market, product, and revenue goal.
We take over the work required to turn that into a working revenue motion.
Research
Who buys, why now, what they use today, and what signals matter.
Outreach
Email, LinkedIn, and cold calls built around what the market tells us.
Content
Executive-led content that creates another route into the same accounts.
Intelligence
One live view of what accounts are doing, what they are saying, and what we change next.
Every decision we make is driven by what the market is actively telling us.
Where to start
Which segment, buyer, and geography show potential.
What to say
Messaging built around the language your buyers use.
Who to contact
Accounts prioritized by ICP fit and buying signals.
Where to spend
More resource goes to the channels where your buyers respond.
What to change
Anything that does not produce gets rewritten or stopped.
Every recommendation comes with the reasoning already written. The final call stays yours.
Three ways to build pipeline with us.
The right starting point depends on where your market is today.
Market Expansion Engine
Dedicated outreach for companies that need pipeline now.
We begin with a full market mapping exercise: total addressable market, decision-making structure within each account, and the specific signals that indicate buying readiness.
By day 60: channel-market fit identified, messaging validated against responses, and a pipeline of named accounts that have engaged.
Authority Engine
For companies with high-ticket pipeline and a long sales cycle. We build your executive’s voice in the market and route every engaged account into outbound.
The longer this runs, the more it compounds.
Revenue Engine
Both running toward the same accounts. Outreach and content are coordinated against the same account list.
This is how most of our engagements run.
An account that replied and has been reading for a month is not the same as one that only replied. Two suppliers cannot see that difference. One team can.
We build the revenue system in the first 12 weeks. Then it compounds.
BUILD
Weeks 1 to 4.
We define the signals and trigger events, then split the list into segments with a different persona and a different argument behind each one. Calling and LinkedIn run from week two. Email runs too, but at low volume while the domains warm up.
VALIDATE
Weeks 5 to 8.
The replies tell us which segments respond, which language works on which persona, and which channel each one answers on. Email is at full volume by now. Every company engaging with content is identified by name, the decision maker surfaced, and fed into outreach. Everything gets rebuilt around what the data says instead of what everyone assumed at kickoff.
FOCUS
Weeks 9 to 12.
Resource moves to what produces. What does not produce gets rewritten or stopped, and the accounts that engaged with content and responded to outreach get escalated.
Ends with a live intelligence document and four weeks of real replies.
Ends with the full setup running on evidence rather than on the week one guess.
Ends with which channel, which message, which segment, and what your sales cycle actually looks like.
COMPOUND
Week 13 onwards.
From week thirteen it is the same loop on a sharper list. That is the part that compounds.
Most of our clients stay here.
If you take it in-house it all goes with you: the account lists, the contact history, the sequences, the content, the intelligence document.
How the week runs, and who is in it.
Thirty minutes together every week, the growth manager and the GTM engineer both in it. What you look at is a list of named accounts: who responded, what to, and what happens next. A change comes with the new approach already written. You say go, and it runs the following week.
-
GTM Engineer (Mandatory)Builds the machine behind it. Signals, triggers, data, sequences, deliverability.
-
Growth Manager (Mandatory)Runs the week, writes the report, brings the recommendation.
-
SDR (Optional)Calls, LinkedIn, replies. In the accounts every day, and first to hear when something changes.
$10M of qualified pipeline. One enterprise bank opened cold.
Synapze build small AI models that run inside a bank’s own perimeter. Good product, no repeatable way to get in front of the people who buy it. Deals came from the founder’s network, from conferences, from luck.
Over twenty-four months we sourced over $10 million of qualified pipeline into lenders across Europe and the US, and opened an enterprise bank cold, off a trigger, through the buying committee. Their team closed it. What it changed for everything behind it: the next lender in the pipeline was no longer being asked to bet on an unproven vendor. They were being asked to follow a peer.
We build small, on-premise AI models for document-heavy back-office workflows.
Sovereign AI for modern lending. Fits your stack, stays inside your walls, pays for itself in under six months.
“Reven changed how we position ourselves to new customers, and kept a consistent flow of meetings coming in. They booked 13 in two days once. Some of them closed. The rest gave us market feedback we would not have had otherwise.”
Ema Hasicevic and Din Sacic.
Between them, more than a decade of B2B revenue across seven markets and eight industries, in enterprise deals with long cycles and a room full of people to convince. Both have owned the number, and both have built the thing that produces it.
They do not run engagements alone. Each one gets a GTM Engineer, a Growth Manager, and the people doing the work.
The work produces intelligence.
Before anything goes out we build the read: where your ICP is active, what objections come up in outreach, how your competitors are positioning, and which accounts are engaging with content in your space. That document exists in week one, it is open to you throughout, and it is rewritten every week based on what the market is telling us.
Then the week starts answering, and the read changes.
Anyone can report activity. Deciding what it means, and being the one who has to be right about it, is the job.
Run it on your numbers.
Set your average deal size. The rest moves with it.
The average value of one deal, annual not monthly. Your number.
The percentage of meetings your team closes.
Our working average at this deal size.
Projected first-year revenue
$540,000
A projection from your two inputs and our working averages.
Projected return on a typical Reven engagement9.0x for every dollar spent
New customers per month2.25
Monthly pipeline$45,000
Projections are based on your inputs. Actual results vary by market, ICP, and sales cycle.
Your investment depends on scope.
You probably need us if…
You are running the company and closing deals yourself. It works, but it does not scale.
You have a sales hire. They are good at managing accounts. Building pipeline from scratch is not what they were brought in for.
You ran outbound last year. It generated some meetings, then the person running it moved on and it stopped.
You are entering a market where nobody knows you yet. Your existing network does not reach there.
The board wants to see pipeline growth in the next two quarters. You do not have a system that produces it.
And we are probably the wrong call if…
You want a guaranteed number of meetings. Markets have to be tested before anyone can honestly promise the output.
You need someone for one campaign. A campaign ends. What we build keeps running.
You already have the strategy and only need execution. We are hired to decide and execute together.
Your timeline is under three months. There isn’t enough time to build something that compounds.
Tell us where you want to grow.
What you are building, what you have to work with, and by when.
Your address is used to answer you. It goes on no list.